In Harare, Zimbabwe, there’s a popular drink called Tembeya that has sparked controversy due to concerns about its actual alcohol content and the legality of its sales. This beverage is mainly sold in tuckshops owned by foreigners, leading to widespread debate and calls for regulation or a complete ban.
Tembeya, introduced by Tembeya Africa Beverages, has been attracting consumers due to its affordability and the rapid intoxication it purportedly provides. Despite its popularity, concerns have emerged about its impact on public health, particularly because the drink’s alcohol percentage is not disclosed on its labels, leading to its deceptive marketing as a non-alcoholic soft drink.
Local government and health authorities have stepped in, scrutinizing the drink’s composition and its effects on consumers. The Zimbabwe Republic Police, along with the Health and Child Care Ministry and the Liquor Licensing Board, are investigating the drink, with a government gazette recently announcing the scrutiny of its sales practices.
The controversy gained traction when a video of an intoxicated woman, who had consumed Tembeya, went viral on social media. This incident has fueled further outcry from the community, with residents expressing their concerns about the safety of the drink, particularly for young people and women.
Interviews with consumers in Mbare, a suburb of Harare, reveal mixed sentiments. Some praise the drink for its cost-effectiveness and quick effects compared to traditional alcoholic beverages like beer. However, others are wary, citing instances of rapid intoxication and loss of control after consumption, which they claim surpasses that of regular alcoholic drinks.
Authorities are particularly concerned about the unregulated nature of Tembeya, as it is often sold without proper licensing. In a move to address these concerns, a notice was issued calling for public objections to the issuance of a wholesale liquor license to Tembeya Africa at its premises along Simon Mazorodze Road.
Beyond Zimbabwe, the regulation of beverages with ambiguous health claims or undisclosed ingredients is not uncommon in Southern Africa. For instance, in 2019, Zambian authorities banned an energy drink after it was found to contain sildenafil citrate, a prescription drug known to treat erectile dysfunction, which was not listed on the product’s packaging.
This ongoing issue highlights the challenges faced by governments in managing the thin line between fostering innovation in the beverage industry and ensuring public safety. As investigations continue, the future of Tembeya hangs in the balance, with potential legal and health implications looming large for both the producers and the consumers of this controversial drink.
Source: Newsday
